Gotta keep them guessing. When you are trying to make a multi-billion dollar sale and to extract maximum value for your shareholders from a wanting suitor, then it pays to keep control of the information flow. And if you can credibly suggest that other suitors are in the offing, all the better right? See Fierce Biotech.
Afterall, loose lips sink ships, and Tony is trying to guide the SS Amgen safely into port.
Posted by Bruce Lehr Aug 9th 2013.