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05/20/2013

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Bruce M. Lehr

Here's a companion post from In the Pipeline that shows how much Big Pharma spends on SG&A as a comparison. It also discusses what is done in other industries too -- by some of the leading "innovator companies"
http://pipeline.corante.com/archives/2013/05/20/but_dont_drug_companies_spend_more_on_marketing.php

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