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I think it's important for everyone to accept the 'going long' concept now, otherwise a company's strategy will fall apart when the hoped for acquisition does not happen. Expecting to go long changes the way decisions are made and forces a long term thinking to develop in which future scenarios are properly analysed to impact in a real way on decision making. Also it forces people to really believe in the technology or just get out asap. The believers who remain are more likely to get it to work

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