Today, Mitch Gold, Dendreon CEO, said that if had to do it all over again he wished he hadn't given Wall Street a sales estimate of $350 M - $400 M for Provenge in 2011 when he (and others) didn't understand the dynamics of launching it in the market.
The result? A mere $3.5 B in lost market capitalization and layoffs of 500 employees or about 25% of the company. See Xconomy.
Posted by Bruce Lehr Sep 9th 2011