Sanofi is just Sanofi now. It has dropped the Aventis as part of its appellation.
I like the new logo. I really like the back story created by the agency to explain its meaning. Their imagination never ceases to amaze.
The company hopes the image, a planet with a bird at the centre, will illustrate its ambition to put the patient at the heart of its activities.
Posted by Bruce Lehr May 9th 2011.