They just don't name'em like that anymore. They just don't name'em like that anymore.
Zytiga. Xgeva. Benlysta. Zactima. What do these have in common? They are 4 of the latest drug approvals on the market -- and they all have catchy names, huh? What do they treat?
Oops! How coud I forget Zaltrap? Looks like you need to name your product with an "X" or a "Z".
Makes you kinda yearn for the days of Lipitor (lipid metabolism) or Plavix (anti-platelet) or Singulair (asthma).............
Would a rose by any other name really smell as sweet?
Posted by Bruce Lehr April 30th 2011.
More reasons behind why this strange naming is occuring from Fierce Biotech today (June 9th)
http://www.fiercebiotech.com/story/whats-drug-name/2011-06-08?utm_medium=rss&utm_source=rss
Posted by: bigredbruce | 06/09/2011 at 03:52 PM
See. I'm not the only one who thinks new drug names are strange. See today's (May 9th) piece from Luke Timmerman on subject.
http://www.xconomy.com/national/2011/05/09/why-are-drugs-getting-such-weird-brand-names/
Posted by: bigredbruce | 05/09/2011 at 10:56 AM