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I have to wonder about the sustainability of such pricing attempts in this new dawn of much much more managed reimbursement and government pricing. I know that theory is that the drug saves a lot compared to other treatment costs but $120 K for 4 months survival increase? One must wonder. It has to hurt adoption rates doesn't it?

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It will be interesting to see how well this drug does with a $120K price tag, which came out around the same month it was announced that the CEO got a 40% pay rise... not sure whether to be cynical or sigh at the timing.

Totally agree that this is a long term game and the previous BMS crowing over Sprycel and Onglyza pre-launch has not been met with much subsequent commercial success. Sometimes it's best to count the chickens first!

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