This post comes from the BioJobBlog and highlights the fact that Brazil is a BRIC country too! Big Pharma is increasingly looking to invest there - either in addition to or instead of India/China due to the high expected market growth rates in the country. Pharma is targeting the Brazilian consumer with both generic offerings and innovative branded drugs. Move over India and China - Brazil is getting ready to move in too.
Move over China and India: Big Pharma Is Eyeing Brazil.
Posted by Bruce Lehr November 17th 2010.
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