I love Dr. Seuss! I hope everyone else loves Dr. Seuss too. So I cannot resist passing this post on from Scott Anthony on the Harvard Business Review blog. It deals with innovation and what not to do when setting up an innovation group.
For this lesson, Scott refers us to the Dr. Seuss parable about the Sneetches - some with and some without "stars upon thars". Many companies make the mistake of confering innovation groups with "stars upon thars" which naturally leads to resentment from those without stars. Unfortunately, those without stars reside in the base business and must play a key support role if the innovation group is to succeed.
If you create a sense of have and have not with regard to the confirmation of "stars upon thars" for some, you make a big mistake at the beginning that will likely doom the innovation effort.
Posted by Bruce Lehr August 31st 2010.