This post says it all. Use new social media channels to make industry connections for such things a product licensing, technology collaborations and to secure funding. The media is interactive and ideal for this type of collaboration.
Pharmaceutical, biotech and medical device firms — as well as university research departments, technology transfer agents, and independent researchers — should not be asking whether to engage in business to business social media, but how to leverage the new technologies and communications platforms to create a competitive advantage.
Used to its fullest potential, social media can change the way companies market to prospects, communicate with customers, and find and interact with the most appropriate potential business partners — all without incurring significant time and expense.
Posted by Bruce Lehr July 24th 2010.