Cliff Mintz reports in his BioJobBlog this morning that Eli Lilly and Wal-mart will team up to sell Humulin as a co-branded product in Wal-mart stores? Huh? Did I get that right?
I've been advocating that Big Pharma needs to change its thinking, business models, etc to face a brave new world. This is a reminder that "innovation" doesn't necessarily mean new and different products - it can be innovation around how the product is sold and brought to market as in this case.
We appear to be in for some changes.
Posted by Bruce Lehr June 26th 2010.