The Innovate on Purpose (still love this blog's name! & content) blog just published a review of Stefan Lindegaard's book The Open Innovation Revolution.
Open innovation is another new favorite topic of mine. I'd like to see the pharma industry figure out how to apply it more actively - especially given some of the challenges with the so-called innovation gap (see Lilly CEO recent comments) and patent cliffs. There certainly are open innovation projects ongoing in big pharma now, and several major companies have programs. It just needs to become more 1st nature for most of these firms. But it can be tough to deal with "invented here" and "IP is all mine" type training we often receive in course of our careers.
Here's your chance to learn. This book is meant to help companies from the ground up to consider and implement and open innovation approach. You can also read more on this topic on Stefan's website www.15inno.com
Posted by Bruce Lehr June 19th 2010.
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