This piece from the Guardian via the venerable PharmaGossip blog. Big Pharma's new drugs have only contributed 7% of total revenues for products launched in the past 5 years. Yikes! And you thought patent cliffs were bad - this makes them even worse. The late stage failure rate has doubled in 2007-2009 when compared with 2004-2006.
Time to crank up those highly paid brains and get some innovation going in the industry once more. This is particularly needed as total industry-wide R&D spending has declined over the past two years as well. Time to make more from less. That requires new ideas and new models.
Posted by Bruce Lehr June 27th 2010.