If it isn't already evident, I'm just trying to figure out how to best blog. I've discovered that it is a lot harder than one thinks. If you want to do it well, and I do, it requires a great deal of background work to research topics of interest and then still write about them from an interesting perspective. And, to do it on a regular basis. Tough.
I've read two good books on blogging that I'd recommend The Corporate Blogging Book by Debbie Weil and Naked Conversations by Robert Scoble and Shel Israel. Both are good, solid primers on blogging and provide a wealth of additional resources one can consult. Despite the qaulity of both book, and the fact that they are only 2-4 years old, they are becoming somewhat old given the speed with which blogging has progressed.
You really cannot read a book on blogging without coming across names like Mark Cuban or Robert Scoble. He's Microsoft's chief blogger & his site scobleizer.com/ is pointed to as a paragon of blogging. In reading his posts, you quickly realize what a world class blogger is capable of writing. He's not only prolific, he's incredibly interesting. It's obvious he is an industry expert - and what's fascinating is that he comments on his products & company, competitors & competitor products, how the two compare favorably or unfavorably, who's strategy appears to be better, etc. It's quite provocative.
My goal is to eventually be half as good in my industry as Robert is in his. It will take me years to get there. But, at least I can aim high.
Posted by Bruce Lehr Feb 9, 2010
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