In case you are looking for the reasons why technology is driving sales online and away for the high street, then keep convenience as the top reason. Now who wants to travel down to the high street in the afternoon sun? Next, there is the hassle of finding the right parking spot, then the issue of standing in a queue for check out and so on. But now, technology and e-commerce has made it all so simple.
If you do it the old fashioned way, you are at the mercy of the salesman when you are shopping at the high street. You may be promised that a courier will take your parcel and deliver at your home, or to your loved ones. Now begins the unending and highly excruciating wait for the courier guy. You simply do not know where your parcel is, or if it is actually on its way. In fact, it may even reach after the D-day is over. So you have no other option but to call the sales guy again and again. But technology ensures that you know all the details of your parcel. You would know when it has been picked up from the warehouse, when it has reached the courier company, and the exact delivery status and even the scheduled drop time. This way you can ensure that someone is present at the house at scheduled time to pick up the parcel, saving you a lot of inconvenience later.
While the salesman at high street may or may not give you accurate information about the product, technology makes it really simple for you. Just select the product you want. Now compare it with other similar products or with other brands. Next, get hold of the customer reviews to know exactly what users have to say about it. All this is something that the sales guy will never be in a position to share with you.
If you had been thinking of sending a parcel to Spain, it may have impossible to do so on the high street. They may not have such facility or the expense involved may have been very high. But with technology, everything is just a click away. Choose what you want, enter the address where you want the parcel to be delivered and you get the estimated time for delivery along with the actual cost.
With technology, manufacturers have been able to cut out the middlemen and pass on this benefit to the consumer. This means that shoppers on high street are now able to buy what they want at more attractive rates, and that too directly from the manufacturer. In addition, technology has brought a direct connect between the user and the manufacturer. It helps the manufacturer to know what the latest trend is, what the user wants, what problems that are facing and so on. On the other hand, the user is able to convey his feedback and complaints directly to the manufacturer. The time gap is reduced in a big way. This means a win-win situation for the manufacturer as well as the consumer.