Being a copywriter can be a difficult job considering the impact of a good headline or social media post. An epic headline can drive impressive amounts of traffic, and it has a major part in converting prospects into customers.
But being a great copywriter is a difficult task in itself. It's not just about writing good content, although it's a good start. You need to have a deeper understanding of your audience, what motivates them, what makes them tick. Obviously, some niches are easier than other. It's easy (and a pleasure) to be a great writer in a creative and inspiring niche. The struggle is real in more technical or dull fields, where you need to put extra effort into persuasion techniques.
But how can you become a world-class writer when you don't have the time and experience necessary?
Follow these simple steps and you'll be able to improve your copywriting in a record time!
1. Study psychology
This might sound an unusual advice, but knowing what motivates people and the psychology behind their decisions will help you improve your writing. Your goal is to write headlines and social media posts that motivate your audience to click through and then take the action you want them to take. In order to accomplish this, you need a large amount of psychology knowledge to be able to observe people's behavior and make them resonate with your message.
2. Follow the influencers
Influencers in your niche have an impressive following for a reason. They are professional storytellers. They know how to make people relate to their messages. They master the art of writing short and original headlines to capture everybody's attention.
Follow their stories, observe their methods and learn from the best.
3. Take a writing class
If you want to brush up your writing skills, you should be considering taking at least one course per year. Learning new techniques and meeting other people that share your passion in writing will boost your confidence and stimulate your creativity. Don't worry; you don't have to enroll in big expensive classes! You can always find free online courses that are just as good.
4. A/B Test your headlines
Nobody is perfect, and no copywriter was born a superstar. If you keep practicing your headlines, but mostly if you constantly A/B test them against your audience, you will improve your techniques based on your readers' response.
5. Know your readers
If you don't know your readers how can you possibly make them feel the essence of your message? Start observing your audience to find out what makes them tick. You can do that with analytics software, where you can find out almost anything about your readers, what are their online habits, when they get online, what platforms they use, what type of content they prefer and so on. Tailor your message to their preferences, and you will see remarkable results.
With these small tricks and everyday practice, you will soon start creating messages that grab attention.